• Marketing Operations Analyst

    Job Locations US-MA-Bedford
    Req #
    # of Openings
    Job Posting Category
  • Overview

    Aspen Technology is looking for a strong marketing automation and technology professional with 3-5 years marketing database systems support and administration.   Individuals should have experience with SQL, data management, CRM/MAP systems (Eloqua and Salesforce a huge plus), as well as a keen understanding of lead flow processes and segmentation.  


    This position will work within AspenTech’s Marketing Operations and Technology team to assist with data management, Eloqua (MAP) platform support, user segmentation, troubleshooting automation programs, providing backup email execution support, and other related technology and data tasks.  This position will also work very closely with the reporting team in the creation of data extracts and loads into various SQL tables, as well as the manipulation of data.  The position is in the Bedford, MA headquarters and reports to the Director of Marketing Operations & Technology


    • Manage marketing data, including data cleansing, normalization, segmentation and mappings
    • Provide backup full-system support to our primary marketing automation administrator.
    • Build user segments within Eloqua, in support of our marketing campaigns.
    • Troubleshoot technical problems within the marketing automation landscape, including technical processes, programs and execution issues.
    • Manage the daily data template load process from non-connected sources, as well as the lead scoring automation programs
    • Serve as the primary QA function for all outbound email campaigns.
    • Work closely with the rest of the Marketing Operations team, as well as the Sales Operations team, to implement and test new functionality.
    • Experience with any of the following not required, but desirable – SSIS, SSRS, ETL, Visual Studio, HTML, Sharepoint


    • Bachelor's degree in Business Administration, with a focus on information systems management – or another related discipline, ideally with experience with marketing data systems
    • 3-5 years of practical experience with marketing automation and technology systems.
    • A desire to be part of a fast paced marketing technology team, operating in real time, learning and having fun!
    • Knowledge of advanced principles, practices, trends, and techniques of marketing automation systems architecture
    • Good interpersonal skills, able to translate business objectives into technical implementations

    EEO Statement

    • AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status or any other basis protected by federal, state, or local law


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