AspenTech

  • Marketing Programs Manager

    Job Locations US-TX-Houston | US-MA-Bedford
    Req #
    10142
    # of Openings
    1
    Job Posting Category
    Marketing
  • Overview

    The Marketing Programs Manager position plays a critical role leading the development of integrated marketing strategies and executing supporting campaigns. Engaging with prospects, customers and partners through digital channels is a critical component of our company’s strategy to grow our market leadership position and maintain double-digit growth.

     

    This is an opportunity to leverage your existing skills and grow your own career. Don’t miss this opportunity to join a successful, growing company with an enviable market position and excellent people!

    Responsibilities

    • Develop integrated partner marketing strategies and execute campaigns designed to drive awareness within our growth verticals, e.g. Power, Transportation and Metals and Mining.
    • Drive qualified leads for indirect and direct sales and brand recognition using effective marketing channels within these target verticals.
    • Partner with Product, Industry and Field Marketing and the Partner Sales organization to identify market opportunities, segment audiences and establish compelling value propositions for target verticals.
    • In collaboration with Product and Industry Marketing, develop briefing documents and messaging frameworks that will be used by cross-functional teams to develop and roll-out programs.
    • Cultivate and maintain engaging content focused on target verticals, including web pages, webinars, case studies, white papers, videos and social posts with support from AspenTech Partners, Product and Industry Marketing and Sales.
    • Establish goals and metrics for campaigns, continually monitor progress and optimize content based on market feedback and performance.
    • Track and manage campaign project plans meeting related budgets and schedules.
    • Source and manage third party vendors and partners.

    Qualifications

    • A bachelor’s degree and 10-12 years of high-tech B2B marketing experience.
    • Demonstrated experience managing partner marketing generating qualified leads in competitive markets.
    • Experience leading cross-functional teams to develop and execute integrated campaigns including email, .com, paid media, social, PR/AR, webinars and events.
    • Strong project management skills managing workflows and deliverables across a matrix organization.
    • Experience leveraging marketing automation platforms such as Eloqua.
    • Experience with Salesforce a plus.
    • Excellent written and verbal communication skills.
    • Detail oriented.
    • 20% travel.
    • Curious and eager to learn.

    EEO Statement

    AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status or any other basis protected by federal, state, or local law.

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