• Director, Product Marketing

    Job Locations US-MA-Bedford | US-TX-Houston
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    # of Openings
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  • Overview

    We are seeking a product marketing leader with global “Go-To-Market” responsibility for AspenTech’s Engineering suite. The role, reporting to the SVP Product Marketing, will lead a team of product marketing professionals and work cross-functionally to develop strategies, messaging and tactics that deliver business growth and scale customer adoption of products.


    The ideal candidate will be an experienced leader with a background in marketing software solutions, and domain experience in the energy, chemicals and/or engineering and construction markets who can make immediate contributions to the organization. 


    AspenTech creates market leading software that tackles the most complex process manufacturing challenges, creating significant value and improving profitability for our customers. Our products are used by tens of thousands of engineers every day to improve the design, operations and maintenance of assets.  AspenTech’s customers include the world’s leading companies such as ExxonMobil, Shell, Dow Chemicals and BASF. In addition, our products are taught in the Chemical Engineering curriculum of over 700 Universities around the world. Visit us at


    • Lead a team of 6 product marketing professionals
      • Set the vision for the team, and plan and manage work to meet objectives
      • Communicate effectively with senior management and across functions to ensure alignment
      • Continuously assess competencies and develop plans to support the growth of the team   
    • Develop Go-to-Market strategies, in close collaboration with Marketing, Sales and Product Management, to ensure company financial growth initiatives and market goals are met or exceeded
      • Identify and develop routes to market to ensure market reach and penetration goals are met or exceeded
      • Collaborate with sales leadership to develop and execute sales strategy
      • Collaborate with product management and sales leadership to ensure pricing and packaging strategies support Go-to-Market strategy
    • Develop compelling messaging supporting thought leadership positioning
      • Develop persona-based, value-oriented product messaging to enable sales to sell more effectively and support Go-To-Market strategies and marketing campaigns
    • Design and execute product marketing campaigns that support Go-To-Market objectives
      • Collaborate with product, marketing and field organizations to build high impact tactical plan
      • Develop creative content for product collateral, video, web, and social media programs to communicate key messages and drive product demand and adoption
      • Work closely with marketing to understand campaign effectiveness and develop strategies to shift or enhance as needed to attain campaign goals
      • Plan the launch of new products and releases and manage the cross-functional implementation
    • Create sales enablement tools to support effective and efficient engagement with target customers
      • Create set of sales tools that support the AspenTech sales process
      • Develop programmatic live and on demand sales training
      • Be the expert on the competition and how to win against them
    • Support customer advisory programs
      • Collaborate with product management to engage representative customer stakeholders to uncover market problems, and test and validate potential solutions and Go-To-Market strategies and product positioning


    • Bachelor’s degree a minimum. Graduate degree preferred.
    • Minimum of 10 years software product marketing experience. 5 years of management experience
    • Strategic-thinker capable of building collaborative cross-functional teams to solve complex problems 
    • Process industry domain knowledge (Energy, Chemicals, and/or Engineering and Construction)
    • Action-oriented with skills to drive challenging projects to successful conclusion
    • Proven ability to establish new ways of working and drive continuous improvement
    • Strong experience in developing skills of extended organization 
    • Skilled at distilling the complex into clear and concise form, verbally and in written word
    • Ability to travel up to 25%

    EEO Statement

    AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status or any other basis protected by federal, state, or local law.


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