Candidate is responsible for developing and executing a digital marketing strategic plan in China that builds awareness and growth of B2B customers, by leading and supporting a diverse range of traffic-driving, demand generation and customer engagement initiatives, including rich product content, social media, email, video etc. in coordination with the APAC Marketing team.
In this role the candidate will be responsible for implementing creative approaches to digital marketing in addition to updating the Chinese website and WeChat with local specific content such as launch announcements, a listing of local events, local partner announcements, training and other content relevant to Chinese customers.
In doing so, candidate will work closely with corporate teams including the corporate web design and development team, web marketing team, localization team and the product marketing teams, as well as the local China vendors to improve Chinese websites (including eLearning) quality, with the goal of increasing awareness and growing deep engagement with customers and users in China.
Candidate will need to have skills for coordinating, monitoring and reporting for overall APAC regions digital programs.
A successful candidate will be organized and programmatic in his/her approach, understanding the and campaign schedule, and proactively prepare updates to the Field and Global Marketing teams.
Skill to use BI tools, Eloqua, Adobe SiteCatalyst, and other digital marketing tools.
Aspen Technology is an affirmative action, equal opportunity employer.