Product Marketing Manager: ENG

US-MA-Bedford | US-TX-Houston
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AspenTech creates software innovations that tackle the most complex process manufacturing challenges, creating significant value and improving profitability for our customers. We are the leading provider of software that optimizes engineering, manufacturing, maintenance & reliability, and supply chain for the process and capital intensive industries.


We are seeking an outstanding Product Marketing Manager for the Engineering - Chemicals business. This global position has primary “go-to-market” responsibility for market campaign strategy, positioning, messaging, and the commercial success of our solutions.

 The Product Marketing Manager is responsible for the “go-to-market” activities for the Engineering Chemicals business and collaborates closely with globally distributed cross-functional teams in Field Marketing, Sales, Product Management and other internal and external functions to achieve business success as measured by growth in usage, revenue and market share.

 The right candidate will be a quick learner and able to absorb industry and product knowledge rapidly in order to make immediate contributions to the organization. The must-have skills include the ability to clearly demonstrate and articulate the value of AspenTech’s engineering applications to a wide variety of business stakeholders and tune message and tactics to continuously improve campaign impact based on results



  • Campaign Leadership - Lead global marketing product campaigns and drive the development and execution of strategy and tactics for each of the defined market segments.
    • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
    • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
    • Market intelligence – learn the challenges our customers face and how AspenTech solutions solve these problems, be the expert on your buyers; be the expert on your competition and how to win against them
    • Demand generation – develop the strategy and own product marketing campaigns that drive demand for your products
    • Content development – create and publish content for product collateral, video, web, and social media programs
    • Messaging - Develop product positioning and messaging that differentiates your products in the market
    • Success Stories - Work with target customers to build customer success cases on a global and continual basis
  • Contribute to content and programmatic training efforts enabling Sales and Business Consultant staffs
  • Be a global spokesperson and evangelist for AspenTech’s Engineering solutions, specifically those products associated with the chemicals market.


  • Bachelor's Degree in an engineering discipline, MBA a plus.
  • 5-10 years’ experience of demonstrated marketing success in the Chemical or related process industry segments (sales or business development experience a plus)
  • Successful history in product marketing, including experience with marketing campaigns, for companies manufacturing or supplying the bulk or specialty chemicals marketplace
  • Self-directed, highly motivated, detail-oriented, charismatic, personable
  • Excellent presentation, communication and analytical skills
  • Demonstrated ability to understand and convey complex information in a clear and concise manner

Ability and willingness to travel at least 15% (including internationally).  AspenTech is an equal opportunity employer.



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