AspenTech

Field Marketing Specialist

GB-READING
Req #
9618
# of Openings
1
Job Posting Category
Marketing

Overview

Field Marketing Specialist for Europe, Africa and Russia (EURA) and Middle East and North Africa (MENA) will support the execution of regional events and digital lead generation programs that create interest with and engage customers and prospects to increase pipeline and drive software usage. This role will champion programs and campaigns specifically designed to support our business in region. This role interacts with all levels of the organization as well as outside vendorsResponsibilities

Responsibilities

  • Support the successful execution of regional integrated marketing campaigns, designed for market verticals or solution segments, in accordance with agreed objectives, positioning and messaging
  • Partner with Sales, Product Marketing, Marketing Programs and others to understand strategy for each campaign and actively guide regionalization of campaign development
  • Keep regional sales teams apprised of evolving marketing strategies and plans, and proactively drive alignment through regional and corporate organizations
  • Work with cross-functional teams to project manage all elements of regional programs including customer-facing events and digital marketing activities
  • Leads creation and concepts for new regional program pilots with appropriate Product Marketing and Marketing Communications teams.
  • Support regional events from the concept to delivery, overseeing all aspects including logistics, agenda building, marketing and on-site event management
  • Collaborate with Sales and Marketing Communications to manage and execute communications for customer-facing programs/events
  • Responsible for on-time, on-budget execution of projects, developing, tracking and managing project plans and budgets
  • Ensure that branding and messaging in marketing materials is clear, consistent and optimized across region specific channels to align with strategic objectives of AspenTech
  • Works with cross-functional teams to develop program/event surveys and rolls up feedback for use in planning future programs/events
  • Sources and manage third party vendors, partners and marketing admin

Qualifications

  • Bachelor’s degree and experience of marketing and event management
  • Some experience in marketing, field marketing, and event management
  • Demonstrated success working with other functions and geographies
  • Strong, demonstrated understanding of localized marketing approaches to customer acquisition and retention
  • Ability to manage several projects simultaneously
  • Excellent written and verbal communication skills
  • Some knowledge of technical markets
  • Skilled using marketing technology skills (Eloqua, SharePoint) and social media (Twitter, LinkedIn, etc)
  • High-tech experience preferred
  • Detail oriented
  • The role will involve some travel

 

 Aspen Technology is an affirmative action, equal opportunity employer.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.